Bonjour!
I am a marketing, branding, and creative expert with a passion for building brands and exploring innovative ways to bring them to life. This is my secret recipe: truth & dare - find the truth at the heart of a brand and dare to express it boldly across all components of the customer experience.
I've been lucky enough to work with some of the biggest and most forward-looking names in the game, from Netflix, Nike, and Adidas to Louis Vuitton, Michelin, and Zwift. Always on the hunt for the next big challenge, I'm a fan of fast-paced, mission-driven companies where I can roll up my sleeves and get my hands dirty.
I enjoy using brand thinking as a harmonizing and inspiring force across all of its touchpoints. I love nothing more than allowing brands to connect emotionally with their audiences, working with all teams and creative partners to build a great and consistent story from billboard to button, and deploying marketing strategies that create growth.
When I'm not busy trying to make a brand or a product part of popular culture, you can find me riding my bike or catching a wave. I am a big believer in the virtue of sports and small (or big) adventures to reveal personalities and bond people together.
m: laurent.janneau@gmail.com