All In or Nothing

Stepping onto the biggest stage in world football means your wildest dreams or worst nightmares could become a reality. Leo Messi and the players that battled in Brazil during the 2014 FIFA World Cup had a choice to make - all in or nothing.

This was Adidas’ leading advertising campaign for this event, developed during my tenure as Global Managing Director of the Adidas account for TBWA Chiat Day Los Angeles, directed by Fernando Meirelles and cut to the throbbing intensity of Kanye West's God Level, the film centres on Lionel Messi and fellow athletes including Robin van Persie, David Villa and Dani Alves, as they prepare for the big game.