Masters 2025

In 2025, Bank of America entered the world of The Masters as a Champion Partner, and redefined what a golf sponsorship could be. Centered on the message “Bank of America supports everyone determined to find out what’s possible in golf and in life,” the campaign spotlighted across TV, digital, and social platforms Gabby Lemieux, Renee Fluker, and Tommy Morrissey, whose personal stories embodied the brand’s promise, “What would you like the power to do?” At the same time, Bank of America launched “Golf With Us”, a nationwide initiative with Youth on Course that gave 6 to 18 year-old kids free memberships and $5 rounds—making golf more accessible and inspiring the next generation to play.

The Result:
Within weeks, more than 50,000 young golfers joined, inspiring the bank to expand the program nationwide.
This number keeps growing every day, showing how a brand can turn access and inclusion into lasting impact.