I am Brazuca

For the 2014 Brazil World Cup, Adidas designed a totally new type of football, one that only used six panels, and was much truer than its predecessor: Brazuca.

It was introduced to the world in December prior to the World Cup, with a multi-faceted campaign that personified the football.

But we did not stop there. We created with Deep Local a Brazuca with 6 cameras embedded in it that looked in 360˚ and sent it on a journey around the world leading up to the world cup in Brazil. This project was highlighted by a first of its kind 360˚ interactive YouTube film, where viewers could see what it would be like to actually view the world from the Brazuca's POV as it interacted with the Spanish, German, and Argentine national teams as well as everyday players.

It became the best selling football of all time, and our campaign was shortlisted for innovation at Cannes and won a Gold Clio as well as ThinkLA gold.

Oh, and we got to use a song by the Kinks.