In 2020, we decided to develop a Zwift custom font to address some of the weaknesses of our stock font and more importantly create instant brand attribution and scale the brand.

We partnered with UK foundry Colophon to develop a family of typefaces expressing the Zwift brand personality, its unique mix of fun and performance and able to address all Zwift’s platform needs, from advertising to game.

Result: Zwift Sprint, Fondo and Chrono are now implemented across Zwift’s ecosystem, from billboard to button, from hardware to software.