Branded Content

A Peek Behind The Curtain

“Zwifting With” is a strand of brand films that we have created to demonstrate how Zwift fits in the everyday life of the best athletes in the world, help unpack the possibilities of our app and reinforce Zwift’s core message and unique personality.

Over the past couple of years, it led to some amazing content and invited our viewers to get a peek in the life of Jan Frodeno, Mathieu Van Der Poel, Ashley Moolman Pasio, Ashton Lambie, Flora Duffy, L3910N of L.A. and others icons of the cycling and triathlon world.