Binge For Love

Moving in together. Meeting the parents. Changing your Facebook relationship status. These are all big steps in a relationship, but are you and your significant other “Netflix Official”? To bring to life this “new normal” of our collective watching behaviors, we commissioned a research and a PR campaign demonstrating the prevalence of these new Netflix relationships. We also created a fun parody video called “500 Hours – Binge For Love” which accelerated the PR pickup and social sharing.