Multi-Channel Campaign

Golf With Us 2026

Golf is evolving in exciting ways, with new players discovering the sport through public courses, simulators, driving ranges, and a new generation of creators and communities. As Champion Sponsor of The Masters, Bank of America wanted to help grow the game and launched Golf with Us in 2025 to introduce more young people to its values. The program gives kids ages 6–18 access to thousands of courses nationwide with tee times of $5 or less.
In 2026, the Golf With Us campaign surprised the Golf world: it recreated iconic Masters moments, staying true to the memories fans hold of the originals. Every shot analyzed. Every detail crafted. From casting to locations. From wardrobe to framing. Even performance and the original broadcast audio from these iconic moments.

The Result:
In 2025, more than 119,000 Golf With Us rounds were played across 2,000+ courses nationwide.
In 2026, our campaign as already been recognized by the Golf community as “the best of the Masters” and participation to Golf With Us keeps accelerating…

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Bank of America / Masters (2025)