Brand Strategy & Execution
The Next-Gen
Baseball & Softball Training App
In 2023, WIN Reality decided to relaunch pivoting from an entreprise product to a mainstream proposition targeted to the 9-14 yo Baseball and Softball player. To accompany this relaunch I led WIN Reality rebranding with the articulation of a new brand platform including new brand promise, brand pillars, personality, tone of voice, messaging, USPs, a new visual identity and a new Brand tagline. This was followed by the production of an all new suite of creative assets and their roll out across all touch points of the customer experience from advertising to packaging.
The New WIN Logo
The WIN logo is a direct expression of the Brand Value Proposition: we make getting to your next level fast and fun.
It conveys the idea of leveling up - the multiple strokes of the W are fashioned in an upward, forward movement to create the sentiment of repetition and progression. The symbol also makes a star shape, representing the quest for excellence and the victorious players we strive to grow. It is meant to be a bold, iconic, and recognizable mark.
