Multi-Channel Campaign
Jump On Jump In
In 2022, Zwift launched the all new Zwift Hub, the first smart trainer made by Zwift and for Zwift, and became a complete software and hardware proposition. This seismic change deserved a new advertising platform presenting the Zwift Hub as the best and simplest way to Zwift. This new advertising platform launched at the beginning of the acquisition season in all Zwift DTC markets around the world.
Results: Zwift Hubs were sold out after just one week of campaign.
Jump on the Zwift Hub
Jump into Zwift
Key asset of the campaign this video introduced the Zwift Hub as the launchpad for the immersive Zwift game experience. More educative than previous campaign not only it featured the immersive Zwift experience but it also explained the components of a Zwift setup.
This main video was accompanied by another facet the campaign putting the spotlight on the features of the Zwift Hub. Purely run on social media channels, this part of the campaign was working hard on product education.
