Multi-Channel Campaign
Fun is Fast
The Fun is Fast campaign is Zwift’s marquee advertising campaign launched during the world’s largest annual cycling event, the Tour de France, with the goal of raising awareness and curiosity amongst Zwift’s target audience.
It is a demonstration of Zwift’s immersive experience and unique approach to indoor cycling where fun is a way for cyclists, from amateur to pros, to reach their fitness goals faster. Its unique production technique, mixing real talent, CGI and projection mapping echoes Zwift’s innovation as a future-facing company.
Fun is Fast is a fully integrated campaign covering Broadcast, digital, social, print and in game activations. It ran in more than for 70 markets in 6 languages. From 2019 to 2022, it saw multiple iterations, constantly pushing the boundaries of the representation of the Zwift’s game experience.
2021: “Find Your Fun”
The 2021 edition of the Fun is Fast campaign was focused on celebrating the different types of activities you can find on Zwift and the breadth of our target audience.
2020: “Chase”
Can you catch pro cyclist wonder Mathieu Van Der Poel Build and conquer the dirt, mountains, and road like him?
2019: “Game of Chase”
FatBoy Slim was DJing the 2019 edition of the campaign where amateur riders where racing pro cyclists Geraint Thomas and Mathieu Van Der Poel across Zwift worlds.
2019: “Fun is Fast”
For this introductory year, the campaign was featuring never seen before in the cycling industry projection mapping technology immersing riders in the world of Zwift.